RED BULL vs. MONSTER

Who are we?

 

We are a team of four students from SKEMA Business School doing our Master in International Marketing and Business Development. We have created this blog to compare two brands for energy drinks: Red Bull and Monster.

By doing so we would like to find out:

 

-          How does the marketing strategy differ between those two brands and how does it affect their success stories?

 

-          How did Red Bull manage to create an entire lifestyle while Monster is targeting a rather young audience?

 

We split our team in two groups so that each group can specialize on one brand.

If you have any comment, question or idea - feel free to participate in the blog!